We didn’t make shirts to sell something.

We made them because the brand means something. When you care about what you’re building, you want to carry that into how you show up.

Western gear is for people who take pride in their work — who lead with clarity, take ownership, and show up with purpose, wherever they are.

This isn’t about fashion. It’s about alignment — clothing that reflects the standard we hold in our work, our culture, and the way we carry ourselves.

This is what we wear when we’re off the clock, but still on mission.